Although there a different types of newspapers e.g. tabloids, broadsheets, local there are certain styles and features that are present in all of them. In order to make my newspaper effective i will have to follow these conventions. For example i will use the following-
- Columns for stories
- Sub headings
- Headlines
- Quotations
- Photographs
- Photograph Captions
At the beginning of the article there will be a paragraph shown in bold this is called a stand-first and will summarize the story and grab the readers attention and then convince them to read on.
From reading a range of articles from current local newspapers it is clear that the stories are written in a way that is concerned purely with the facts, unlike the national newspapers they are politically neutral and tend not to use superlative and exaggerated language. The key factor in the language of a local news story is that it always has the local area or people at heart as they are the target audience.
Friday, 17 February 2012
Main Headline and Story-
The headline i have decided to definitely use on the billboard poster, newspaper cover and homepage of the website is, 'HOW COULD THEY DO IT?'. This story is going to be about a house in the local area that has been vandalized, while a family were on holiday. I have a photograph of the house to accompany the story and therefore illustrate to the reader the severity of the situation. Although this is quite an 'outrageous' story, the aim will be to keep the local interest at heart. If something like this had happened in the local area local people are sure to be asking questions and providing news coverage of it means they will all be up to date with the goings on.
The photographs below will accompany the story on the website and on of them may appear on the front cover.
The photographs below will accompany the story on the website and on of them may appear on the front cover.
Wednesday, 8 February 2012
Website-
I have begun creating the website for my local newspaper. At first i was going to use Macromedia Dreamweaver, however I did not feel confident using this programme so i have now decided to use the website http://www.wix.com/ (shown below). This website allows you to create a website from scratch that can then be published on the internet. I find this website is easier to understand which overall will result in a better, more professional looking website.
The website allows you to create a website from a template or blank page. I've chosen not to use a template and instead create my website from blank. I will be using the template I created before in order to keep the style of website similar to that of other existing local newspapers. I aim to keep the colour scheme consistent with the use of the green I used for the newspapers masthead and a similar font to what has been used on the front cover and poster.
The website has to have two hyperlinked pages i have decided these will be to stories that are located on the homepage. Liek a frontcover i will use a Lure as a hyperlink, the user will have to click on the hyperlinked lure in order to read the whole story.
The URl for the website i have created is - www.wix.com/everittlucy/the-suffolk-standard
The two hyperlinked pages are - HOW COULD THEY DO IT & News.
The website allows you to create a website from a template or blank page. I've chosen not to use a template and instead create my website from blank. I will be using the template I created before in order to keep the style of website similar to that of other existing local newspapers. I aim to keep the colour scheme consistent with the use of the green I used for the newspapers masthead and a similar font to what has been used on the front cover and poster.
The website has to have two hyperlinked pages i have decided these will be to stories that are located on the homepage. Liek a frontcover i will use a Lure as a hyperlink, the user will have to click on the hyperlinked lure in order to read the whole story.
The URl for the website i have created is - www.wix.com/everittlucy/the-suffolk-standard
The two hyperlinked pages are - HOW COULD THEY DO IT & News.
Friday, 13 January 2012
Possible Advert-
This is an advert that I have created for the front cover of my local newspaper; it outlines details of a dog training class in the local area. I attempted to use more text that pictures and keep the advert quite simple, making the most important information bold and in a bright colour so it stands out from the main image on the right. The use of a single large image is likely to grab the attention of the reader and they will be drawn in to read the advert and therefore discover what it is about, which is one of the main purposes of an advert. The text within the advert talks directly to the reader, the use of 'you' is likely to make them question why they are not already using this service, and therefore convince them to attend the classes.
This advert will also appear on the homepage of the local newspaper website. When it is resized to fit on the homepage, the text appeared quite small and the user may have been unable to see it, therefore i have been able to add an effect that allows the user to see the advert in a full screen mode if thy click on it. This means they will get the most from the advert and will be able to clearly understand all of the information and see the smaller details.
The second advert i have created is for a local pub. On nearly all of the newspapers i looked at there was at least one advert for either a pub or restaurant or both combined. Therefore i decided my newspaper would look effective if i made an advert of this sort. The advert is heavily dominated by text however there isn't too much text, only the key information is provided, although using the pub sign to the right hand sign means the reader would be able to recognise the pub if they saw it, therefore linking the advert to reality.
This advert will also appear on the homepage of the local newspaper website. When it is resized to fit on the homepage, the text appeared quite small and the user may have been unable to see it, therefore i have been able to add an effect that allows the user to see the advert in a full screen mode if thy click on it. This means they will get the most from the advert and will be able to clearly understand all of the information and see the smaller details.
The second advert i have created is for a local pub. On nearly all of the newspapers i looked at there was at least one advert for either a pub or restaurant or both combined. Therefore i decided my newspaper would look effective if i made an advert of this sort. The advert is heavily dominated by text however there isn't too much text, only the key information is provided, although using the pub sign to the right hand sign means the reader would be able to recognise the pub if they saw it, therefore linking the advert to reality.
Adverts for Newspaper Front Cover-
Often on the cover of a local newspaper there are several adverts, the one I concentrated my research on had four in total- one in each corner of the cover. All of these adverts were for businesses in the local area. An example is shown below.
This particular advert is for a local pub; the advert is simple and contains the most important information such as contact details and a map of how to get there. Another example is shown below.
Clearly both of these adverts are simple and therefore don't detract attention away from the main headline and story. To make my newspaper cover look effective I will create adverts to display on the front cover- these will be for local businesses in the area that the newspaper is for.
This particular advert is for a local pub; the advert is simple and contains the most important information such as contact details and a map of how to get there. Another example is shown below.
Clearly both of these adverts are simple and therefore don't detract attention away from the main headline and story. To make my newspaper cover look effective I will create adverts to display on the front cover- these will be for local businesses in the area that the newspaper is for.
Wednesday, 23 November 2011
Final Newspaper Billboard Poster
I had originally intended to use this poster as my final billboard poster. However I have now decided to change the headline to something that doesn't give so much away. Changing the headline to 'HOW COULD THEY DO IT?' means the reader will be more drawn into the newspaper which means the headline will be fulfilling its main purpose.
Thursday, 10 November 2011
Possible Headlines-
Research into local newspapers has revealed that stories that are generally found on the front page are important to the local area, or will interest the target audience- people that live in the local area. Examples of front page headlines found within local newspapers are as follows ..
- 'BOOZE BAN IN TOWN'- Halstead Gazette
- 'CRASH CAUSES PARTIAL ROAD BLOCKAGE'- Halstead Gazette
- 'REFORMED BURGLAR SAYS SORRY'- Halstead Gazette
- 'PHARMACY IN HAVERHILL APPEALS FOR WITNESS TO TEEN TILL THETFT'- Haverhill Echo
- 'SPECIAL GUESTS FOR 100TH BIRTHDAY'- Halstead Gazette
- 'POLICE OUT OF REACH?'- Braintree and Witham Times
It is clear that all of these headlines outline issues within the local area, unlike a national newspaper the stories are more personal and relevant to the local people. For example a wider, national audience would not be interested in the 'booze ban' in a small town.
So far i have come up with the following headlines for the cover page of the newspaper-
- 'GIRL UPSET OVER STOLEN CAT'
- 'HOW COULD THEY DO IT?'
- 'SQUATTERS IN SQUWALER'
- At the moment i am swayed towards using the headline 'HOW COULD THEY DO IT?'. It seems that this headline is the most effective, the use of a question intrigues the audience and causes them to question what the story might be and who 'THEY' are.
At the moment i am deliberating whether or not to use the same headline on the frontcover of the newspaper as well as the poster, I may use the headline 'HOW COULD THEY DO IT?' on the cover of the newspaper.
- 'BOOZE BAN IN TOWN'- Halstead Gazette
- 'CRASH CAUSES PARTIAL ROAD BLOCKAGE'- Halstead Gazette
- 'REFORMED BURGLAR SAYS SORRY'- Halstead Gazette
- 'PHARMACY IN HAVERHILL APPEALS FOR WITNESS TO TEEN TILL THETFT'- Haverhill Echo
- 'SPECIAL GUESTS FOR 100TH BIRTHDAY'- Halstead Gazette
- 'POLICE OUT OF REACH?'- Braintree and Witham Times
It is clear that all of these headlines outline issues within the local area, unlike a national newspaper the stories are more personal and relevant to the local people. For example a wider, national audience would not be interested in the 'booze ban' in a small town.
So far i have come up with the following headlines for the cover page of the newspaper-
- 'GIRL UPSET OVER STOLEN CAT'
- 'HOW COULD THEY DO IT?'
- 'SQUATTERS IN SQUWALER'
- At the moment i am swayed towards using the headline 'HOW COULD THEY DO IT?'. It seems that this headline is the most effective, the use of a question intrigues the audience and causes them to question what the story might be and who 'THEY' are.
At the moment i am deliberating whether or not to use the same headline on the frontcover of the newspaper as well as the poster, I may use the headline 'HOW COULD THEY DO IT?' on the cover of the newspaper.
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