This is an advert that I have created for the front cover of my local newspaper; it outlines details of a dog training class in the local area. I attempted to use more text that pictures and keep the advert quite simple, making the most important information bold and in a bright colour so it stands out from the main image on the right. The use of a single large image is likely to grab the attention of the reader and they will be drawn in to read the advert and therefore discover what it is about, which is one of the main purposes of an advert. The text within the advert talks directly to the reader, the use of 'you' is likely to make them question why they are not already using this service, and therefore convince them to attend the classes.
This advert will also appear on the homepage of the local newspaper website. When it is resized to fit on the homepage, the text appeared quite small and the user may have been unable to see it, therefore i have been able to add an effect that allows the user to see the advert in a full screen mode if thy click on it. This means they will get the most from the advert and will be able to clearly understand all of the information and see the smaller details.
The second advert i have created is for a local pub. On nearly all of the newspapers i looked at there was at least one advert for either a pub or restaurant or both combined. Therefore i decided my newspaper would look effective if i made an advert of this sort. The advert is heavily dominated by text however there isn't too much text, only the key information is provided, although using the pub sign to the right hand sign means the reader would be able to recognise the pub if they saw it, therefore linking the advert to reality.
Often on the cover of a local newspaper there are several adverts, the one I concentrated my research on had four in total- one in each corner of the cover. All of these adverts were for businesses in the local area. An example is shown below.
This particular advert is for a local pub; the advert is simple and contains the most important information such as contact details and a map of how to get there. Another example is shown below.
Clearly both of these adverts are simple and therefore don't detract attention away from the main headline and story. To make my newspaper cover look effective I will create adverts to display on the front cover- these will be for local businesses in the area that the newspaper is for.
